New Products

Feel grounded, move freely. The Primus Asana is this summer's barefoot sneaker made with natural materials, for natural feet and natural movement. ... more info

Rewild and reconnect. Primus Trail II FG is durable, flexible and vegan. Made with recycled high performance materials, to create lightweight and ... more info

Escape to reconnect to nature and rewild your feet, body and soul. Made with super-natural materials and a newly-engineered, super tough and flexible ... more info

The Magna FG is designed to take you from city to summit. Lightweight, flexible and durable, this is outdoor and everyday footwear rolled into one, ... more info

Feel grounded, move freely. The Primus Asana is this summer's barefoot sneaker made with natural materials, for natural feet and natural movement. ... more info

Train hard while treading lightly on the planet. The Primus Lite III is our hero trainer and its minimalist design lets your feet move in the most ... more info

Full-foot connection with sophisticated style. Made in Portugal using premium leather, this minimalistic classic looks great and provides a sensory ... more info

Rewild and reconnect. Primus Trail II FG is durable, flexible and vegan. Made with recycled high performance materials, to create lightweight and ... more info

Get out into the wild, the barefoot way. Our Firm Ground sole is ideal for rough, rocky terrains - keeping feet protected but feeling connected to ... more info

Escape to reconnect to nature and rewild your feet, body and soul. Made with super-natural materials and a newly-engineered, super tough and flexible ... more info